LOOQ is Zurich’s top address for clothing. Clothing not primarily geared towards current fashions and trends but towards a far more individual understanding of style. What proprietor Tatjana Burkhardt and her team choose for the LOOQ boutiques could be referred to as avant-garde. Those in the know, however, would probably speak about an expression of modern classism. Why? Because the clothes and accessories will accompany you through all situations in life – in comfort and ease.
LOOQ provides you with a wardrobe for every day: Clothes that will take you from day to night in style and ease. Style committed to individuality rather than adhering to conventions. Focus is placed on brands and manufacturers with their own and distinctive signatures – and an exceptional sense for proportions.
For women and men. The materials used are of high (emotional) quality and ensure utmost comfort and wellbeing.
Editing and selecting – that is what fashion is about today. It is more demanding to choose, select, and to leave things out than to simply admit everything. Tatjana Burkhardt and her team search for designers – worldwide – able to fill niches with their outstanding collections. Designers with a certain degree of radicalness but also a claim towards universal wearability.
The LOOQ style is “different” – in the best sense of the term – and far from being what you would expect to find in Zurich.